Lori Becker

Lori Becker

Owner & Head Coach


American Red Cross CPR/AED/First Aid Instructor

CrossFit Kids Certified Trainer

CrossFit Gymnastics Certified Trainer

CrossFit Mobility Certified Trainer

USAW Sports Performance Coach

About Coach

Lori grew up in Andover, MA, and holds a Master’s degree from Boston University’s Entrepreneurial Management Institute along with several CrossFit certifications and has prior experience owning, managing, and coaching in the CrossFit community. In addition to CFE, Lori started and is CEO of a successful educational publishing services company that celebrated its 20th year in business in early 2023.

Turning Point

Gymnastics, swimming, soccer, synchronized swim team, and color guard in a competition marching band – you name it, Lori grew up doing a lot of different sports and activities. Post-college, she added several disciplines of yoga and joined a few gyms. In her late 20s, she was “challenged” to join a group of cyclists on a trip to Iowa for “a little bike ride.” The ride, RAGBRAI, is a week-long, 500+ mile cycling and camping event that she attended for nearly 10 years and loved. After cycling, she began ballroom dancing (for fun) and after 3 years, began competing. It was at this time that she started CrossFit for strength and conditioning. She started CrossFit in 2010 and began coaching in 2015. It wasn’t long before she fell in love with CrossFit and everything else it offers including a strong community of supportive people that have become life-long friends. CrossFit has made Lori stronger, healthier, and more self-confident all of which she passes on to her members.

Motivation & Passion

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